successful online course

10 Steps for a Successful Online Course: Thinkific

If you are eager to impart knowledge to the masses but don’t know where to begin, then  Thinkific is for you. Thinkific comes with an intuitive dashboard and a user-friendly interface that enables the creation of a successful online course. The platform has ample customization options, from template designs to quiz format. The plethora of tools lets users painlessly mould their thoughts into words. It ensures complete privacy of user data and provides 24/7 community support. With Thinkific at your service, designing, marketing, integrating, and selling educational material becomes a breeze. Below is a step-by-step guide on Thinkific, with which you can experience an influx of sales sooner than expected. 

The Making of a Successful Online Course

Creating courses on a multitude of topics is made possible by Thinkific. But the real catch is figuring out how and what to discuss with your audience. To save you the trouble, we have chronologically arranged the events that usually occur while creating a piece of content on this LMS platform. The following points will cover ten impactful ways in which you can create a successful online course on Thinkific at the earliest: 

successful online course

1. Pick your Niche 

Selecting a niche can be the simplest and the most challenging task all at once. You must opt for a genre where you can express yourself fully, something you want to inform the world about, or the one where you can bust myths. Thinkific offers courses on topics ranging from Cinematography, Puppetry, Beauty, and Spa, Pet Grooming, and Data sciences, among other things. You can add your unique course to the list by taking this first step of choosing the desired topic.

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2. Know Your Audience 

Once you have settled on a topic, ensure it is capable of significantly resolving some problem. You can only build a community when you provide something your target audience is looking for. Approach your target audience, collect customer opinions via surveys or polls, and send cold emails to prospective clients. Demands vary with demographics, tastes, preferences of individuals, etc. So, you must find the correct group of learners willing to pay for your course.


3. Know your Competition 

The third step towards tailoring a successful online course is to track your competition. The individuals or organizations which act as alternatives to your target audience are your competitors. You need to identify them at the earliest and learn from their shortcomings. One critical advantage of working online is getting to where you stand. If you find zero competition in your field, it might indicate that the topic is not in great demand, and you should switch to something else.

4. Gather Material 

Now is the time to shape boundless thoughts into words, filtering all the irrelevant facts and figures. Collect information by surfing the web, discussing among your peers, reading books,  and making notes from your prior knowledge of the topic. As a first-time, you should be comfortable making several drafts of the same lecture while creating a course. Sort the relevant content and discard the redundant material to serve the best information to your learners. 

5. Structure the Course 

The next step is the systematic alignment of your content. You must ensure that all the desired information has been put in place, leaving nothing behind. Check the setting of page numbers in case of textual content and the correct sequence of video lectures. Ensure that the audio flow has been maintained and that each piece of content appears logical. You can separately create a checklist to ascertain that the cumulative structure has been followed.

6. Settle on a Course Price 

People believe in scanning the price tag before diving into the course content. The price of a product or service determines the quality of customers. Do not compromise on the material value of your course only to draw more customers initially. Also, never overprice your commodity; set a reasonable price that seems balanced. An effective way to cater to a wider audience is by setting price tiers which will surely lead to a successful online course.

successful online course

7. Make Final Changes 

Invest in the production of the course by filming high-quality video lectures, editing the necessary parts, adding animation or graphics to the lessons, etc. Experiment with the format of the content, and blend textual and audio-visual content. Incorporate quizzes and assignments to test whether your learners can retain valid information. Watch out for false information thoroughly, and choose how you will serve each element to the audience. 

Final change

8. Pre-Sell the Course 

Preselling the course to some target audience group is like taking a mock test. It is crucial to give an overview of the actual course before its launch. As you stage websites, you can make replicas of your lectures or create mini-courses for testing. It will make educators aware of the loopholes in the course and work on them. Preselling will lead to making a successful online course by getting into your audience’s minds.

9. Promotional Works

As we move towards the last steps, tutors must know that simply creating a course is not enough. You must strategically tell the world about it via social media, emails, web, or ad campaigns. You can market your product through affiliate programs, live webinars, and joint ventures alongside Twitter, Facebook, or Instagram posts. Course creators can also write blog posts or feature in famous podcasts or shows to promote their content efficiently. Generating convertible leads is as important as any aspect of your course, and Thinkific helps you ace it.

successful online course

10. Launch the Course

The last step is a piece of cake where you only have to launch the final thing. Your content is market-ready if you have followed all the nine directions carefully. So, without making any hasty decisions, walk through the timeline and checklist of the content. Add landing page and CTA links to your blogs, websites, emails, etc., to capture potential customers. Patiently launch your valuable material into the virtual marketplace and wait until it transforms into a successful online course.


Making a successful online course from scratch can be tiring, but Thinkific makes your journey all the more uncomplicated. If you are eager to share valuable insights with the world, Thinkific is a great platform to begin. We have an ultimate guide for you if you are overwhelmed by the long-drawn process of creating an online course. The article has a curated checklist you should go through before launching a course on Thinkific. Thinkific currently has millions of educators yielding greater revenues from across the world. So, kickstart your teaching journey with Thinkific at the earliest and get ahead of the pack.

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