You’re not alone if you have a website to run, and getting traffic is a headache. Your focus should be on creating the best content for your readers without getting caught up in hassles. This is where SEMrush can help you. It has specific and targeted tools that dramatically improve your website’s quality. SEMrush can better your rankings and increase website traffic which helps your content do well.
What Is SEMrush?
SEMrush is an all-in-one tool filled with reports and analytics that helps you identify your website’s problems, get suggestions for improvement, and track your competitor’s success. SEMrush is for the following:
- People are looking to increase their search rankings and web traffic.
- For those who want to do more in less time
- Owners who want to monitor their competitors’ rankings and growth.
How Does SEMrush Work?
Pulling website traffic is hard, especially when you’re starting. SEMrush brings you the most detailed database, so you don’t have to work that hard. Here’s how it does that.
- Understands where and how you can find success by analyzing the data of competitor websites that are doing well.
- SEMrush bot compiles the top 20 results of any category, be it keywords, backlinks, or advertising, and tells you how you can implement its suggestions in your business.
Also Read: SEMrush Pricing: How much does it cost
Pricing
SEMrush is the best site health checker available now. It charges reasonable rates for its services and has the following pricing options for you to choose from:
- A 7-day free trial
- Pro plan: $45 per month per user
- Guru plan: $80 per month per user
- Business plan: $100 per month per user
7 Features That Make SEMrush The Best Research Tool
Many features set SEMrush apart. Here we have a complete list of those features for you.
Offers Website Audit
SEMrush offers a complete audit equal to a health checkup of your site. It checks for duplicate content, broken links, overuse or underuse of keywords, and recommends changes and tips.
The Domain Overview tool shows your current organic and paid traffic which helps you make informed decisions.
Backlink Tracking and Suggestions
Backlinks are important because they link your website to an external website and help improve your visibility online.SEMrush reviews each page identifies data citing opportunities, and generates a list of websites to get backlinks from. You can send outreach e-mails through SEMrush as well.
And you can stay assured that you’ll always get relevant backlink suggestions because it has 808 million domains in its database. You can improve your backlink profile this way.
SEMrush- The keyword Analysis Wizard
SEMrush has the most detailed keyword analytics. It identifies your keywords and tells you what ranks, what doesn’t, and what could be a problematic keyword for online visibility.
You can see who’s ranking for the keywords you’ve used and get new keyword suggestions. It can give CPC(cost per click) data, related keywords, and current search trends. You can get a report of long-tail keywords that are bordering your keyword. The Keyword Gap tool can list the weaknesses of your strategy and suggest changes.
Competitor Website Data
Do you want to know where you stand? Then you have to know where your competitors stand. SEMrush helps you identify your organic search competitors with a click. The competitor overviews provide great insight into content publishing that can attract traffic.
You can see what works for your competitors and apply it to your work. Go over their traffic, backlinks, and keywords and judge what works. Make a ‘them versus you’ comparison and start working from there. SEMrush also provides rankings for specific pages of their website and historical rankings. You can refer to their campaign history, note strategies, and analyze internet responses to these.
Advertising Opportunities
The advertising tool is one of the more underused tools of SEMrush, and that’s a shame. It helps you find your paid competition. You can look up the following information.
- How much your competitors spend on ads
- Where and how they spend(their budget spread)
- Their advertising copy used to convert leads
- Target audiences outside their niche
- Website ranking in real-time
- Keywords appearing in their ads that are helping their marketing
You can use the keywords which are doing well by reaching out to the companies which are using them. This will help you get clients for advertising on your website.
Content Marketing
This is a stand-out feature of SEMrush, which helps you get new ideas to create content about. You can even track your brand mentions and check if your content is being plagiarized. All you need to do is enter a keyword in the Topic Research tool, and you’ll get many subtopics containing trending ideas. This feature makes your content more original and engaging.
Broken Link Analysis
SEMrush can analyze broken or dead links so you can revive the old content which is no longer available. This will increase traffic to your website and help your business grow.
Final Thoughts
For bloggers, online marketers, and business owners, SEMrush is a one-stop shop. You can use the tools it offers to increase your website’s visibility online, attract more traffic, and learn from your competition. It can save you some extra money because it cuts copywriting budget. In this review, we have extensively covered the features of SEMrush, a stand-out tool for website performance analysis.