Thinkific is one of the leading platforms for creating, launching, and marketing e-courses. Entrepreneurs, aspiring educators, beginners, motivational speakers, and everyone can curate their dream courses on this top-notch platform. Once you have successfully created the course material with Thinkific, the next step is to market your online course. If you are a novice in the digital marketing industry, things must be intimidating as it is. Although you can never go wrong with investing, you must know where to invest while marketing. Here is a brief guide on how to get a good value for your money and your efforts while creating a course with Thinkific.
Tips to Market Your Online Course
Thinkific assists its users in marketing their courses, thus yielding greater revenues for them. But knowing how to go about marketing is a task, especially when things are all online. We have a well-researched list of all the tips you could follow while promoting your content across different platforms. Check out the eight strategies listed below to market your online course with Thinkific feasibly:
1. Blog Posts and Podcasts
You can hone your writing skills alongside establishing an e-commerce store. Blogs are a great way to publish articles about your business prospects, teaching genres, etc. You can write about the advantages buyers can have after attending your lectures. After building a reader community for free, you can easily convert them into your potential clients.
Similarly, you can mould your course content in the form of podcasts. Discuss topics by breaking down the content for your listeners in an intriguing way. The audio version of the topics will expand your customer base, exposing your course to better opportunities. Do not forget to attach a link or CTA to check your Thinkific web page. You can even consider featuring in a popular blog post or podcast show.
2. Webinars
Before you launch a course on Thinkific, host free promotional webinars or workshops, and spread the word about your live webinar on social media platforms. A very professional method to explain your course content is via presentations. Share useful insights about the material and some valuable tips to cater to all audiences. Stimulate your audience into buying the course by rewarding them, giving an extra discount to the first 100 buyers, and so on. Webinars are also a great way to establish credibility among the audience and prove your worth.
3. Incorporate Student Testimonials
It is a human tendency to gather several opinions from elsewhere to make the smallest decision. Buyers are more influenced by the opinions of other customers than by trying something out by themselves. You should consider mentioning your achievements, badges, certificates, students’ testimonials, and reviews in your educator profile. Survey your learners or ask prior clients to write positively convincing reviews of your courses. A shred of genuine social evidence on your Thinkific page will boost your sales.
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4. Affiliate Marketing
Affiliate marketing is a tried and tested way to market your online course efficiently. Educators can run individual affiliate programs to gather people to do the promotional work on their behalf. You can address your friends, colleagues, and teammates to share your work and, in return, earn a commission. You can also approach Joint Venture partners to methodically target affiliates for you. By splitting the money among the affiliates, you can focus on your core activities; meanwhile, the promotional work is being done.
5. Presell your Course
The idea behind creating any course is to provide real-time solutions to problems. To know whether your course appeals to the target audience precisely, you can consider preselling it. Pitch your idea to the target audience and get to know what they desire. If the course content fails to satisfy the customers, you can collect feedback and opinions to improve it. Research keywords and improve your SEO to capture convertible leads. By preselling your e-course before the big launch, you get an estimation of the market trend. It is a wonderful way to market your course online as you get to invest your time, money and efforts in the right direction.
6. Ad Campaign
Commercials act as CTA buttons as they help direct traffic to your desired web page. You can access Advertisements appearing on Google, YouTube, Facebook, etc., to prompt the audience to visit your Thinkific website. And you must ensure that apt keywords are used to target the audience and rank your site higher. You can also indulge in email marketing without much effort to market your online course. Send out cold emails promoting your course content, and respond to inbox emails by including a link to your Thinkific course.
Conclusion
Through the entire journey of tailoring course content, people get overwhelmed and tend to leave the job in the middle. But Thinkific lets you have a personalised experience through the suite of tools it has to offer. Some features are solely dedicated to promoting your course content. To save you that laborious research work, we have curated a few tips to approach your desired audience in no time. You must be mindful of the above points if you desire to effectively market your online course and build a projected customer base.