SEMrush vs ahrefs vs moz


As Internet marketing has started gaining ground, the need for software management services, keyword trackers, technical SEO toolkits, etc., has also increased. The virtual marketplace is booming, and there are copious content creators building businesses from scratch. These entrepreneurs are served by a suite of SEO and digital marketing tools, three of which are SEMrush, Ahrefs, and Moz. There is a constant discord between SEMrush vs Ahrefs vs Moz.

All three leading SEO tools have a common goal to expand the visibility and reach of their users. These platforms offer keyword research tools, rank tracking, link building, backlinking opportunities, and gathering data, among other things. 

Using all these tools will help you gain a competitive advantage indeed. But choosing the ideal SEO toolkit is the first and the most crucial step while building an online business. We have discussed certain features below that will help users better comprehend among SEMrush vs Ahrefs vs Moz.

SEMrush vs Ahrefs vs Moz: Which is Better?

SEMrush vs Ahrefs vs Moz has been compared over and over for years. All three have some or the other unparalleled functionalities that make them formidable. We will walk you through the features of all these platforms to draw a complete distinction between them. Here is how you can find which is better among SEMrus vs Ahrefs vs Moz:

1. SEMrush,

Be it site audit, content exploration, link building, Google Ads optimization, or position tracking, SEMrush has over 55 tools to cater to your digital marketing needs. You can get a precise idea of your competitors’ virtual performance with only a few clicks. SEMrush lets you run reports, access a site’s backlink, and attract legitimate paid traffic. Here are some features of SEMrush which will help you better compare SEMrush vs Ahrefs vs Moz:

Keyword Suggestions– 

SEMrush assists users by suggesting keywords to target the respective audience. The keyword research is made facile as SEMrush evaluates the difficulty level of your keyword and gives a precise idea about your performance across the web.

Social Media Integration– 

An impressive online presence helps you up your game. SEMrush provides powerful social media management tools wherein you can monitor, compare and track your reach among the masses globally. You can conveniently keep your social media presence on Instagram, Twitter, Facebook, etc., up to date.

Advertising Research– 

With SEMrush, you can plan the Google Ads campaign, create paid ad sets, and leverage advertisement monitoring to upscale your business.

Ease of Use– 

The website’s sidebar is excellently designed to provide relevant information to the users. Drag-and-drop-down menus facilitate easy navigation. The user experience becomes extremely smooth after a small learning curve.


Pro plan starts at $119, where you can run upto five projects. The Guru plan is $229 per month and offers 50 projects, and the Business Plan costs $449 for 200 projects. SEMrush enables users to have a free trial with access to limited features.

Competitive Research– 

The platform gives you a heads-up about the competitors in your industry. It even provides insights into your competitor’s data via plugins. Users can have a full report of their competitors’ traffic landing, lead converts, popular content, and more.

Notable Customers– 

Walmart, Forbes, IBM, Tesla, and Nike.

SEMrush vs Ahrefs vs Moz

2. Ahrefs 

Ahrefs specializes in backlink checking, keyword suggestions, and competitive analysis by providing efficient tools to serve the purpose. The website has the most accurate and relevant data about any third-party SEO. With Ahrefs, you can get loads of organic digital marketing opportunities at your doorstep. They offer commendable customer support, a foolproof user interface, and in-depth knowledge of your competitive research. Some top features of Ahrefs for you to check out:

Content Explorer– 

Finding popular content revolving around any topic or site becomes easier working with Ahrefs. Users can know the whereabouts of trending content over the web. The Content Explorer by Ahref enables the practical implementation of SEO tools. With Ahrefs, you can access your keyword difficulty score and competitor’s content ranking and derive optimum output from content marketing.

Site Audit– 

Ahrefs scraps your website entirely with the help of its technical audit tool. This web crawler gives an SEO health score and suggestions to fix all your technical issues. With Ahrefs, you can detect on-page glitches like orphan pages, broken links, etc.

Backlink Analysis– 

Ahrefs gives an elaborately designed report on your website’s backlinks. The software makes a large amount of data readable via its extensive link index. With Ahrefs, users can get informed about the most linked-to pages from their competitor’s web page. It also provides filtered information about your target client’s backlink profile. Users can access any website’s high-quality backlinks at the earliest and with utmost accuracy.

Keyword Analysis– 

You require high-ranking keywords immediately after finding your niche and setting up a website. Ahrefs helps users pick the most relevant

Keywords concerning their domain. Through Ahrefs, users can receive a detailed report of keyword ranking, appropriate keywords for the target audience, and the progress of existing keywords.


When a comparison between SEMrush vs Ahrefs vs Moz is made based on price, Ahrefs has steeper prices than other SEO tools. The Lite plan begins at $99, and the Standard plan tops off at $179. The Advanced subscription costs $399, while the Agency plan is the priciest at $999 per month. Ahrefs also provides a 7-day trial at $7 to give users an overview of the software.

Notable Customers– 

LinkedIn, Uber, Netflix, Shopify, Ebay.


3. Moz

Time and again, Moz has consistently ranked higher in SEO and never fails to upgrade the existing tools or release new features. Their core expertise is tracking your competitor’s marketing strategy and online presence. Along with the competitive analysis, Moz facilitates keyword research and difficulty based on your niche. It is a credible software that offers many marketing tools to generate opportunities for your enterprise. Moz has some outstanding features listed below:

Keyword Explorer– 

You can do comprehensive keyword research by getting to know your target audience and helping you target lucrative keywords. Moz provides you with keyword suggestions, the monthly volume of a certain keyword, and the difficulty level of keywords, among other things.

Rank Tracker– 

A good-quality rank tracker at your service will help you get a clear picture of your performance in the virtual business hub. Moz has stellar SEO tools to give you real-time updates about your ranking. You can always learn from your competitor’s mistakes by tracking their content research and keyword strategy.

On-Page Optimization– 

Moz ensures on-page optimization for all your website’s pages. It processes page optimization based on one of the target keywords and provides a full report. By thoroughly monitoring your website, Moz optimizes your content and augments your ranking. It helps you build a great online presence and refine your customer experience. This feature of Moz gives the software a slight edge when comparing SEMrush vs Ahrefs vs Moz.

Website Audit– 

Whether missing title tags, broken links, or redirected chains, Moz has the tools to fix them. Its excellent audit feature scraps your site’s data and leaves no room for technical SEO issues. By removing these shortcomings, Moz enables your website to rank higher and receive organic traffic. Complete information regarding the number of pages crawled, issues detected, and so on is provided by Moz.


Users can leverage the 30-day free trial of Moz and access all the basic functions. Their Standard plan begins at $99; the Medium plan is worth $149. The Large package comes at $249, while the Premium subscription costs $599 per month. Users can avail of further discounts if they opt to pay annually.

Notable Customers – 

Trivago, Alaska, 99Designs, Zillow, Aaron’s.

SEMrush vs Ahrefs vs Moz

SEMrush vs Ahrefs vs Moz: An Overview

      FEATURES        SEMRUSH          AHREFS          MOZ

   Content Analysis
SEMrush advances on and off-site content analyzers. These tools facilitate content audit and post-tracking.Ahrefs provides a free Chrome extension toolbar to make your research for relevant content easier.Moz recommends content, keeping brand awareness, audience engagement, and lead generation in mind.

  Topical Research
Along with wonderful keyword suggestions,  it gives access to keyword difficulty scores and estimates ranking.Fine-tune keywords and reports are generated quicker than any other SEO software.Suggests such keywords linked to your domain that will automatically rank higher. 

  Technical Audit
Offers mobile performance audit along with desktop.Ahrefs has excellent site audit services facilitated by detecting each page for glitches.It offers a decent audit tool to flag SEO issues and eliminates them.

  Content Explorer
It provides visibility into virtually instantaneous changes and funnels content accordingly.Ahrefs’ Content Explorer helps bridge the content gap between you and your competitor.It helps create content that generates heavy web traffic and attracts convertible leads.

      Competitive        Analysis
SEMrush lets you get your hands on the winning strategies of your competitors.Users can get ahead of the pack by having useful insights into their competitor’s content, PPC, Ads, etc., via Ahrefs.Moz is known for its accuracy and provides clarity to its clients by giving credible information about competitors.

     Link Building
Backlinking your profile comes in handy as the site refreshes more frequently.This tool aces backlinking analytics by claiming to have “the world’s largest index of live backlinks.”Links Intersect feature to help users identify those sites that link to competitors.
Drag-and-drop-down options to make  information available easily and improve navigation.User-friendly interface with smooth UX and an intuitive information panel.Users can access any metric(Google Ads, URL traffic, etc.) of their choice with just a few clicks.
      Pricing PlansIt offers a 30-day free trial. Paid plans start at $99 per month.A 7 days trial is Offered at $7. A monthly subscription costs $99.Moz offers a 30-day free trial. The cost of the paid plan is $79. 

Final Words

Innumerable platforms can provide you with basic keyword research, link building, SERP details, content ranking, domain authority, etc. But as consumers, you should be aware of the leading SEO tools in the industry and whether their services cater to your needs. Users have the complete liberty to work with a tool that matches their preference and does justice to their business.

Every SEO software serves a different purpose and has something unique to offer. The same happens with businesses; their demands vary with industry. As a business operator, you can rest your dilemma of SEMrush vs Ahrefs vs Moz by trying all the platforms for free. 

You have to judge and analyze the trend of your business and then pick out the optimal SEO tool. You need to invest in a tool that satisfies all your needs and brings out the best in your business. The points mentioned above will enable users to effectively compare SEMrush vs Ahrefs vs Moz and thus end their quest for an ideal SEO tool.

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