Emails have become a significant source of communication and are critical to all, regardless of industry. Online businesses can maximise their reach and customer base via email marketing. A plethora of email marketing platforms on the web are directed toward boosting your sales. If you are connected to the online marketplace, you might know about the battle of GetResponse vs Mailchimp.
GetResponse is a virtual marketing and campaigning tool that helps you strengthen client relations via newsletters. Mailchimp is another email marketing platform that helps small businesses grow. It gives useful insights into the performance of your emails and audience growth rate and manages your customers efficaciously. Here we will dive deeper into all the points that make GetResponse a better service provider than Mailchimp.
1. GetResponse Vs Mailchimp: Marketing Automation
GetResponse Marketing Automation lets you automate your daily tasks and helps reflect your client’s journey. Along with automating the re-engagement of clients, inviting new customers and creating workflows, GetResponse also enables lead scoring and nurturing. This feature gives the platform a slight edge over Mailchimp.
Mailchimp allows you to give customers a smooth experience and send out trigger-based emails and specially curated automated messages to clients. The automation feature ensures that the desired contacts receive the relevant emails on time. With drag-and-drop options, you can set up automated emails easily to boost sales and fasten product follow-ups.
2. GetResponse Template Design vs Mailchimp Template Design
GetResponse has a wide range of beautiful templates that are 100 per cent responsive. Mobile-friendly templates with fresh designs are available to build highly convertible sales pages, promotion offers, squeeze pages, and more. With GetResponse, users can customise their templates or access the pre-built ones that suit their profile.
Mailchimp, with its attractive email template designs, permits users to remodel their newsletter appearance. Although this platform does not provide as much flexibility of choice as GetResponse, it contains all the basic template designs one could imagine.
3. GetResponse Community Support vs Mailchimp Community Support
When it comes to serving customers, GetResponse should be your priority. This platform offers 24/7 email support to clients. It offers a live chat option and a help desk to interact with clients directly. They have various articles and tutorials on the website to solve users’ queries. The quick services advanced by GetResponse appeal more to the customers. GetReponse is accessible across the globe in over 26 languages, including English, French, Russian, Spanish, Polish, etc.
Mailchimp has a team of members to provide support to clients. It has a live chat, email or phone call features to communicate with customers and resolve their issues. It grants 24/7 support with all the paid plans and has a highly skilled team to maximise client satisfaction. The community support is provided in English, Portuguese, French, German, Italian and Spanish.
4. GetResponse vs Mailchimp: Integrations
GetResponse provides 74 exclusively hand-picked integrations with platforms like Shopify, PayPal, Etsy, Stripe, Magneto and many more. Users can customise their integrations with GetResponse API integration services. The platform lets you connect easily with other applications and be receptive to new opportunities.
Mailchimp offers around 300 integrations with almost every app, except a PayPal integration. It is quite a hassle to surf through the Mailchimp website while looking for new integrations.
None of the platforms offers native integration. When comparing GetResponse vs Mailchimp based on integration, GetResponse tends to be the better service provider.
5. GetResponse Pricing vs Mailchimp Pricing Plans
There is a noticeable difference between the price ranges of both platforms. GetResponse Pricing delivers a free trial with unlimited emails and upto 500 subscribers. Its paid subscription begins at $19 per month with a limit of 1000 subscribers. Webinars, marketing automation features etc. come with the plan costing $59. At the same time, commerce marketing services within GetResponse pricing plans are available at $119 per month.
The forever-free plan of Mailchimp allows upto 10000 emails and 2000 subscribers monthly. There is a three-tier paid subscription available at Mailchimp. Its Essential plan costs $9.99 per month for 500 subscribers, while the Standard plan starts at $14.99. The Premium plan costs $299 a month, thus making it a pricier platform than GetResponse.
Also Read: CloudWays Pricing: Full Cost Guide
6. GetResponse Vs Mailchimp: List Management
Make email listings regularly to track subscribers, performance and data, among other things. GetResponose provides an Email List Builder to structure and manage your lists effectively. To have credible data entry, build better connectivity with the audience, and more, you require a platform like GetResponse.It has a complex list management system that enables customisable segmentation of your email marketing campaign.
Mailchimp has decent segmentation features that allow users to import contacts, create signup forms, manage audiences, etc. Users can curate multiple lists without any limitations. Although, there is a shortcoming with Mailchimp that it does not allow managing subscribers across other relevant lists.
7. GetResponse vs Mailchimp: Ease of Use
GetResponse, with its conventional drop-down menus, is the most suitable platform for beginners. The navigation with this platform is highly simplified and hassle-free. It has a clean, user-friendly interface that better understands the user’s intention. The customisable dashboard is highly intuitive and easily comprehendible.
Developing campaigns with Mailchimp can be a complicated experience as it has a more cluttered dashboard. The drag-and-drop email builder makes email marketing a piece of cake. The custom builder caters to the needs of both beginners and users with prior technical know-how.
Why Should GetResponse Be Your Choice?
- Users can host webinars with GetResponse, which is not allowed while working with Mailchimp.
- Offers live chat options and push notifications feature.
- Community support is advanced in more languages on GetResponse.
- You get more flexibility and functionality with the paid plan of GetResponse than you can ever get on Mailchimp equivalent.
- Send unlimited emails to expand your visibility.
- While on GetResponse, you only have to pay for the active subscribers; with Mailchimp, you will be charged even for unsubscribed contacts.
- The highly responsive landing page offers A/B testing.
Conclusion
Newsletter services help you streamline your communications and ensure that customers have a hospitable experience. They help to create a valuable list of marketing prospects, to ensure whether the right newsletters reach the target audience, test template design and spam, etc. It is entirely upto the users to select a suitable email marketing platform to upscale their business.
The above distinction between GetResponse vs Mailchimp proves that GetResponse is better than the latter. It has all the more benefits than Mailchimp and has consistently given stellar results. Both offer high-quality features, beginner-friendly UI, extensive third-party integrations, and so on, but GetResponse provides a far better value for money. You can solely focus on developing a substantial business while the rest will be taken care of by GetResponse.
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