The purpose of a landing page is to capture leads with some scope for conversion. But in such a marketplace with innumerable competitors, you must devise ways to stand out. Landingi is a landing page builder that allows you to create landing pages that result in better conversions. The platform has an extensive range of user-friendly tools to make landing page creation a breeze. Its customisable templates and drag-and-drop options enable users to create and optimise convertible landing pages. Landing Page is one of the crucial things marketers tend to overlook while modelling their online business. Creating a landing page is not enough. A landing page should be independent enough to fulfill its purpose of gathering insights about prospects. Certain attributes describe a visitor’s experience on a landing page as good or bad. In this article, we will let you know which attributes describe a good landing page for experience.
Attributes Describing a Good Landing Page Experience
A single landing page can make or break your game, regardless of what problem your business solves. There are tonnes of features that affect the audience experience on a landing page. Here, we will discuss some of the most common attributes that can turn a poor landing page experience into a memorable one:
1. Convenient Navigation
The landing page is created in the first place to simplify the whole process for website visitors. If your site navigation panel is complex, visitors will abandon the site in no time. Familiarise your visitors with the landing page and guide them through each step. Landingi builds landing pages which offer visitors a comfortable path to reaching your desired piece of content.
Focus special attention on your call-to-action buttons to draw maximum convertible traffic. Your CTAs should be straightforward and give clear directions to visitors. Highlight them using eye-catching colours, and remember to place them in strategic positions. Easy navigation will simplify visitors’ surfing through your site, thus impacting your overall conversion rates.
2. Credibility
Proving your integrity and establishing faith among the buyers is critical to every industry. Be honest and transparent about the services you offer. Be certain to mention your contact number or email id on the landing page to leave no room for suspicion. Do not disappoint your audience by using misleading or false links and URLs. Ensure the landing page content aligns with your links to attract prospective clients. Building landing pages with Landingi will automatically ensure your credibility and trustworthiness in the marketplace.
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3. Distraction-Free Page
Prevent your page from being overloaded with information. Highlight the prominent aspects of your business or brand and emphasise providing solutions. Ensure that the headlines are not generic or difficult to comprehend. Never incorporate flash animation, unforeseen pop-ups, irrelevant facts, etc., that make your webpage appear crowded. Segregate your homepage from the landing page to avoid chaos. It is already challenging for first-time visitors, so you do not want to intimidate them by putting confusing content on the site.
4. Content Relevance
Compelling content is an important attribute while attempting to capture convertible leads. You should know what appeals most to your target audience as a website creator. Try to incorporate catchy headlines which immediately drive traffic to your page. Be clear while expressing your thoughts and delivering the purpose of your landing page. Maintain the aptness of your text and do not deviate from the central objective. While working with Landingi, you get SEO tools and keyword suggestions to keep your content relevant.
5. Loading Time of Landing Page
Nowadays, people have a very short attention span and very little patience. The majority of the audience desires to achieve maximum satisfaction instantaneously. Landing pages that are slow and take much time to load do not make a positive impression. Sometimes, exponentially high-resolution images and videos decrease the loading speed of your landing page. A huge amount of junk, complicated coding syntax, and several other components cause a landing page to lag.
So before launching your landing page, test the website to ensure the loading speed is swift enough. The ideal loading time for desktops and mobiles must be below five seconds. If your site takes any longer than that to load, you might lose traffic to competitors. Landingi provides clutter-free, structured landing page templates with minimum redirects, which will help you boost the loading speed.
6. Appealing Colour Scheme
While creating a landing page, people often neglect the colour scheme, which later costs them potential customers. Creators should wisely use primary and soothing colours to capture leads that convert. Stick to a limited range of colours that do not cause visual discomfort. Landingi offers a subtle colour palette to build landing pages that seem welcoming. You can strategically highlight important areas on the site with attractive colours.
Final Thoughts
Every online business platform and e-commerce store has a specific section to receive feedback from its customers. So it is quite evident that customer experience is one thing you should not compromise with while running a virtual business. The landing page of any website is that one component that decides whether you will seal the deal. There are plenty of attributes that describe the visitor’s experience on any landing page. We have discussed the most influential of these in the above article.
You should invest in a good landing page builder as a virtual business owner. Here is where Landingi comes into the picture. Landingi believes in providing superior quality tools to create landing pages that quickly convert. With minimal investment, you can build a landing page that provides visitors with a personalised and smooth experience. Check out the contents of this article to drive numerous prospects to your landing page through Landingi.